Although Google is a worldwide search powerhouse, there are several other methods to use search to market your small business in Kenya to local clients. An excellent place to start if you haven’t embraced digital marketing for your local business is to advertise via google.
The benefit of utilizing it to promote small businesses is being driven by consumers’ growing dependence on social media and internet research to make purchase decisions. Considering that, many businesses in Kenya still do not have a website.
Why Advertise On Google?
One of the finest decisions you can make to increase your reach, attract new clients, and develop your business is to advertise via Google. Google Ads is the world’s largest and most frequently used online advertising network, and by advertising on Google, your company may reach millions of people.
Fun Fact: BVM Digital Agency Started out through Google Ads.
Main Advertising Tactics On Google
- AdSense
- Google Offers
- Analytics
- Google+ Your Business
- Ad Words Express
- Google Apps for Business
- Keyword Tool
This is just a quick summary of Google products that will assist you in moving your business to the digital realm. We’ll discuss these strategies in detail on our next blog.
Which Strategy Do I Use?
An Ads account, which is free to create, is required to advertise. It’s time to find out how to use it to build your business using my strategies now that you’ve created your account!
- Determine your account’s objectives
- Choose your target audience
- Perform keyword research
- Budgets and bids should be established
- Create the best account structure for your business
- Create Ads that are effective
- Create landing pages that can convert clients
- Set up conversions tracking
- Increase the size of your remarketing lists
- Make it a habit to optimize
Once you follow these simple steps as you start your business, highly chances are that, you’ll generate leads and grow the conversion rate through Google.
Let Our Experts Help!
If you find it hard to market your business/company/brand on your own, we have a number of solutions that can sort you out, and a team of experts ready to help in whichever way we can.